Behind the scenes
Hunkemöller to help you out on the hottest day of the year! Despite the cold weather, you’ll feel even more seductive and look sexy in the fashionable Valentine’s collection. This collection includes stylish, yet daring lingerie sets and slip dresses with matching accessories to complete your look for an unforgettable Valentine’s. To get the guys in the mood, Hunkemöller will be handing out naughty postcards in Amsterdam. The lingerie specialist is launching an app that will allow women to select their favourite Valentine’s set. Their sweethearts will then be targeted on Facebook with their partner’s favourite set, ensuring they get their ideal gift. Hunkemöller is also launching the incredibly sexy Private Collection at an exclusive international bloggers event in Yab Yum, Amsterdam. Valentine’s Day will be hotter than ever before!
Director of Design Zoë Price-Smith presented The Private Collection to a select gathering of online press in Yab Yum in Amsterdam yesterday. Yab Yum was an exclusive and high-class bordello, famous in the Netherlands and abroad. It opened as a museum in October 2013. The online press enjoyed a presentation of the collection and were also given a guided tour of the museum. Tantalizing canapés to tickle the senses were served at the close of the evening. For pictures of the event, see below.