Fans choose Yuna as their favourite bra
Where do you get your inspiration for designing lingerie?
“I started from the idea that every woman has different moods. The various designs define different moods, which are then worked out in mood boards with colours, materials and impressions.”
The black lace set Yuna eventually came out on top! What type of woman did you have in mind?
“Our Shero! A fashion fan with a busy job and social life, for whom a pretty black set is a must-have for her wardrobe. An eye for detail is definitely important, as is reflected in the playful elements and the lace straps.”
“The initial starting point is the catwalk and the dominant trends on the streets. From that, you can work out the direction people are moving in. The basic design and fit are very important in lingerie, which is why Hunkemöller has developed a special programme for different breast types and shapes called Favourite Fit. After that comes the look and I take my cue from materials, colours and feelings.”
“Highlighting the shoulders is the trend right now. I like the interplay between the outer and undergarments, and Yuna is perfectly suited for mixing to match your own tastes. Personally, I would go for a pretty, tight black dress with a high neckline and a low cut back. Red lipstick and you’re done!”
How can you tell a Hunkemöller bra?
“By our fit! We consider it very important that a bra is above all comfy. We also follow the trends, but we stay faithful to our own signature: feminine with a sexy touch. We develop our own lace and you’ll also often notice little details such as bows, bands and sparkles.”
“We are seeing an awful lot of the non-preformed bras like the bralette. With and without underwiring, a little padding or a longline (= extended underside). For women with cup size E+, we are working to add more details to the full cup bras too, but fit really remains the most important thing of all.”
Here’s something we are secretly very curious about: How many lingerie sets do you have in your own wardrobe?
“I have never counted them, ha ha. But I did have a beautiful wardrobe made for my lingerie! I have different types of bras for all kinds of moods and I wear what I feel like at the time. A lingerie set that fits comfortably can do so much for you and is, as it were, a gift to yourself.”
WIN Yuna! What you need to do..
You have a chance to win this amazing set! Let us know by reacting on the blog how you would style Yuna and you might be the lucky one.
– This promotion will run from the 17th of February until the 22nd of February 2016.
– It is not possible to exchange the prize for money or different products.
– Hunkemöller employees and/or employees of its partners and affiliates are not eligible to take part in the ‘Contest’.