Interview: Bra designers on the Fashion Week collection
Are you a big fan of our trendy Fashion Week collection and are you curious about the designers behind these real must-haves? Bra designers Zara and Patricia share their insights about the story behind the collection and which items ab-so-lutely have to be in the wardrobe of every fashionista! Read on!
Which trends were the inspiration for the Fashion Week collection?
We have two key trends influencing our Fashion Week collection; Off Beat, an edgy trend for the Shero that loves graphic styling, and Artisan, a modern bohemian story for a trendy chic look. We also saw these trends a lot on the F/W 2016 catwalk.
What is the story behind the collection?
Off Beat shows many bold, contrasting colours, such as hot pink and black. This combination makes for eye-catching pieces such as the Nikki longline bra (Patricia’s favourite) and the Dinah bra with strapping details. Denim colours in combination with patchwork lace can be seen in the Artisan trend. Zara’s favourite is the Blake push-up bra. The contrast of different materials gives the Artisan look a modern twist.
Which (lingerie) item from the Fashion Week collection do we have to have in our wardrobes?
The Nikki longline bra is a real must-have that deserves a place in your wardrobe! A trendy and modern lingerie set thanks to the contrast of hot pink lace with black. A daring set that will give a boost to every basic outfit. Are you in?
What makes this collection so special?
The two trends within the Fashion Week collection provide a wide choice so that there is always a lingerie set to suit you! And did you know that the collection also includes beautiful bodies, pyjamas and bralettes in the same themes?
Zara, how would your style your favourite set, Blake?
Blake has a gorgeous denim colour and playful bands on the back, so I would choose worn denim jeans, a top with an open back and fabulous heels.
How is Hunkemöller’s signature reflected in the collection?
Our signature can be seen throughout the whole collection thanks to the fabric choices and lots of attention to details. The characteristic bow can also be seen on the bras and we are always up-to-date with the latest trends.
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