PRESS DAY MOOI PR SS14
Hunkemöller cooperates with three different PR agencies in the Netherlands, Belgium and Germany.
The PR agencies show the newest collections in their showrooms and twice a year by organizing press days.
The MOOI PR press day Spring/Summer 2014 took place on October 31, 2013. Titles such as Vogue, Marie Claire, ELLE, Cosmopolitan, Grazia and Jackie were present to get new season inspiration. The showroom of MOOI PR was totally in Spring/Summer style by many flowers, bright colours, candles and a huge bar with healthy super food. The fashion press was surprised by the Spring collection of Hunkemöller consists of coloured bras with beautiful lace and prints. The most popular items of this day were the bras with blue and purple shades but also the HKMX sports collection with neon and black lace.