PRESS DAYS UPR
On April the 23th and 24th, the UPR press days found place. The PR agency, UPR, represents Hunkemöller in Belgium. Besides UPR in Belgium, Hunkemöller has different PR agencies in the Netherlands and Germany.
The showroom of UPR opened doors to present the Fall Winter 2014/2015 collection to the media. UPR’s collection consists of leather, fur and prints. Hunkemöller definitely brought colour into the showroom next to the wintry collections, with a colourful collection with explicit details and prints.
During the press days, guests had to chance to take their picture in a photobooth or get their nails polished. After guests were provided with a personal tour through the showroom, they were treated a delicious lunch. The collections really appealed to all visitors and brought a number of 200 journalists/stylists together at the UPR. Famous magazines such as Elle België/Belgique, Marie Claire, Feeling, Weekend Knack, Weekend Le Vif, De Standaard Magazine, attended this year’s successful UPR press days.