SEXY COMES IN ALL SHAPES
As any lingerie retailer will tell you, 80% of women wear the wrong bra size. Using the results of a randomized study, started in June 2012, Hunkemöller analysed 27 breast types from among 1100 women to devise 4 distinctive bra shapes. Hunkemöller then took things a step further and developed a unique fitting session procedure for taking the shape of your breasts into account. This unique fitting experience will reveal just what bra style best suits your breast shape. With the Hunkemöller campaign called ‘Sexy comes in all Shapes’, you can now find your perfect bra!
‘Sexy comes in all Shapes’
As part of the ‘Sexy comes in all Shapes’ campaign, Hunkemöller has grouped the various breast shapes into four types: the ‘Perfect plunge’, the ‘Fabulous full cup’, the ‘Delicious demi’ and the ‘Beautiful balcony’. The ‘Perfect plunge’ is suitable for small to medium-sized breasts. It is ideal for wearing under low-cut tops, providing for a gorgeous neckline. The ‘Fabulous full cup’ is suited to somewhat larger breasts. It is comfortable and provides maximum support. The third category, the ‘Delicious demi’, is a very popular bra that fits most breast shapes nicely. The final group is the ‘Beautiful balcony’, in which the bra straps are positioned more widely apart to provide a lovely open neckline – ideal for medium-sized to larger breasts.
Unique fitting experience
You can have your own unique fitting experience by visiting any Hunkemöller store, where all of our staff has been specially trained to provide advice. If time is an issue or you would rather take the experience on your own, you can find your own unique sexy shape by visiting the Hunkemöller website. Follow three simple steps to measure: the fullness of the breasts, the space between them and the standard cup size and bust circumference. The shape that fits you best will be selected based on the input for these three steps. You can then save this shape under your ‘My Hunkemöller’ profile. After that, every time you log in under your profile, all of the products in that shape will automatically be displayed, which means that even online you’ll be better able to find a perfectly fitting bra.