SEXY COMES IN ALL SHAPES

Are you wearing the right bra size? 80% of women wear the wrong size. Using the results of a randomized study, we analysed 27 breast types from among 1100 women to devise 4 distinctive bra shapes. This unique fitting experience will reveal just what bra style suits your breast shape best. With our campaign called ‘Sexy comes in all Shapes’, you can now find your perfect bra! Check the online tool here!

‘Sexy comes in all Shapes’
As part of the ‘Sexy comes in all Shapes’ campaign, we grouped the various breast shapes into four types: the ‘Perfect plunge’, the ‘Fabulous full cup’, the ‘Delicious demi’ and the ‘Beautiful balcony’.   The ‘Perfect plunge’ is suitable for small to medium-sized breasts. It is ideal for wearing under low-cut tops, providing for a gorgeous neckline. The ‘Fabulous full cup’ is suited to somewhat larger breasts. It is comfortable and provides maximum support. The third category, the ‘Delicious demi’, is a very popular bra that fits most breast shapes nicely. The final group is the ‘Beautiful balcony’, in which the bra straps are positioned more widely apart to provide a lovely open neckline – ideal for medium-sized to larger breasts.