

As part of the ‘Sexy comes in all Shapes’ campaign, we grouped the various breast shapes into four types: the ‘Perfect plunge’, the ‘Fabulous full cup’, the ‘Delicious demi’ and the ‘Beautiful balcony’. The ‘Perfect plunge’ is suitable for small to medium-sized breasts. It is ideal for wearing under low-cut tops, providing for a gorgeous neckline. The ‘Fabulous full cup’ is suited to somewhat larger breasts. It is comfortable and provides maximum support. The third category, the ‘Delicious demi’, is a very popular bra that fits most breast shapes nicely. The final group is the ‘Beautiful balcony’, in which the bra straps are positioned more widely apart to provide a lovely open neckline – ideal for medium-sized to larger breasts.
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