Hunkemöller has opened its first flagship store in Germany on 11 September. Located at Flingerstrasse 38 in Düsseldorf, this 250-m² store has the look & feel of a Hunkemöller mansion and comprises multiple areas based on a variety of moods. This flagship store presents all Hunkemöller product groups and sub-brands in separately created worlds and boasts numerous innovations: a coloured LED lighting system in the store window, digital signage with linked scents and, the first ever in Europe, a touch table with interactive projection. For a truly personal experience, go to the experience dressing room, where you can select your own lighting and create your own mood for trying on your lingerie or swimwear. In a word, the Düsseldorf flagship store lends lingerie shopping a new and multi-sensory dimension. Check here our time-lapse video:
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